Swrve is a mobile marketing analytics platform designed to track user behaviour and purchases, conduct A/B testing, deliver push notifications and in-app marketing campaigns. The platform aims to increase the business of your mobile app by building a more profitable relationship with your users, and does it by tracking segmentation, KPIs, conversion rates, engagement and monetization.
As well as the range of data tracking and services it offers, Swrve will handle integration of the platform and help with your marketing campaigns, share best practices and offer to train you in the art of building successful user relationships. Among its high profile clients are numerous gaming companies such as Activision, EA and Sega.
- Free trial available
- Wide range of expertise, from mobile news media to gaming
- Covers 3 billion events a day over 750 million devices.
Swrve Features
- Open Data Architecture
- Behavioral Insights
- Marketing Cloud Connectors
- Intelligent Integration
- APIs Analytics
- Autonomous Segmentation
- Real-Time Triggering
- Behavioral Personalization
- UX Optimization
- Personalized Push Notifications
- Embedded Experiences
Swrve Info
Platforms: | Android, BlackBerry, HTML5, Unity, Windows Phone |
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Types: | Platform |
Groups: | App Analytics, Mobile Marketing, Push Notifications, SMS Marketing |
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Driving Personalization at Scale with Data Ingrid Thorpe joined APS London on behalf of MessageGears and Swrve, to talk about using data to drive personalisation at scale
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