About Us

Business of Apps is the leading B2B media and information platform for the global app industry. Our site reaches 500k users a month and has become the essential resource for people building, marketing and monetising mobile apps.

The Business of Apps is operated by Soko Media which also runs the App Promotion Summit series of events and the App Growth Awards.

We are based just outside of London, UK and have been trading now since 2012.

Our mission is to connect and grow the app industry and create unrivalled opportunities for our team.

Our Values:

  • Collaborative & Friendly
  • Always Learning
  • Committed
  • High Performance

Contact Us

We’re always open to feedback, questions and for opportunities for partnerships or contributions. You can get in touch with us here


Quoted By

Financial Times

"Daily active users of BeReal, last year’s social media app sensation, are down nearly 50 per cent from their high point, according to data from Business of Apps."


"That’s still well below the 270 million people using Microsoft Teams every month, or the 20 million people using Slack, according to an estimate from Business of Apps."

The Guardian

"BeReal is growing rapidly. The vast majority of its lifetime 28m downloads happened this year, according to Business of Apps."

Business Insider

"In 2016, Eats controlled 5% of the US food-delivery market, while Grubhub held 70%, according to data compiled by Business of Apps."


"Is the shine wearing off BeReal? Interesting data out this week from Business of Apps indicates that BeReal may have already peaked."

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"According to Business of Apps, there are about 1.8 million apps available in the Apple App Store and 2.3 million in the Google Play Store."


Our team is made up of people from all over the world with a passion for the app industry and app startups. You can find more contact information here and if you want to advertise then go here


James Cooper




Art Dogtiev

Head of Content


Anne Freier

News Reporter

Pia Subramaniam


Nayden Tafradzhiyski

Content Editor

David Curry

Data Editor


Business Development

Rowena Suyat

Business Development Manager

Evi Missa

Sales Manager

Joe Shepherd

Business Development Manager

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