Yodel Mobile is the leading, award-winning global app marketing agency. Our services include:
- App Store Optimization
- Paid User Acquisition
- Mobile Consultation (Retention, Engagement & Data)
- Creative Studio
We’ve been trusted to grow numerous mobile businesses globally, including Gymshark, My Online Therapy, B&Q, The Body Coach, mytaxi (Free Now), Wowcher, Channel 4, NBCUniversal, Fujifilm, The Economist, Trivago and Confused.com alongside thousands of cutting-edge and innovative start-ups.
Our innovative frameworks and strategies have been recognised by mobile marketing leaders earning us multiple industry awards, most recently:
- UK’s Top Mobile & App Marketing Company 2023
- App Growth Team of the Year 2022
- Mobile Marketing Agency of the Year 2022
- ASO Agency of the Year 2021
- Most Effective Mobile App Launch
- Mobile Marketing Campaign of the Decade
- App Innovation of the Year
Overview of Yodel Mobile’s App Marketing Services:
App Store Optimization:
Yodel Mobile’s ASO 360 Programme is the perfect blend of ASO consultative innovation and ongoing opportunity research – powered by the best-in-breed ASO technologies from keyword research to AI analysis. ASO 360 leverages a holistic strategy that targets not only top-funnel organic traction and growth but effective ongoing conversion rate optimisation – aiming to gather cross-departmental learnings and make low-funnel impact.
Paid User Acquisition:
Our Paid User Acquisition team has acquired millions of real users for global brands to scale their growth efforts. Partnering with over 100+ trialled and trusted acquisition partners, and utilising our in-house reporting technology, we have developed techniques that continuously improve clients’ CPIs and CPAs, drive higher CVR and improve install rates. We leverage our internal reporting technologies for optimisation, including AI tools, effective Custom Product Pages and a seamless collaboration with ASO & the Creative Studio to drive campaign success.
Our Mobile Consultation team is the holistic growth thread that ties together all Yodel departments. This team supports identifying wider marketplace opportunities and defines launch and growth strategies, engagement, retention and product optimisations – to ensure that our ASO & UA efforts go much further and drive a higher Return on Investment.
Due to our holistic service, our creatives consider the whole mobile app user journey for consistency and message starting from UA assets to the App Stores all the way to the first app open. We have vast experience producing creative assets for every challenge and we optimise assets based on in-app event data and insight, to drive truly engaged users.
Want to know more?
Let the App Marketing Agency of the Year unlock your app growth potential today.
Check out our website for more information and great app growth resources: https://yodelmobile.com/
Have an app growth enquiry? Get in touch!
Yodel Mobile Services
- App localisation
- App Store Optimisation
- Competitor analysis
- App Store Experimentation
- Google App Campaigns
- Paid Social (Facebook, TikTok, Snapchat)
- Apple Search Ads
- Tool stack audit and implementation
- Retention strategy
- App review management strategy
- Creative and messaging strategy
- App growth forecasting
- App monetisation
- Product CRO
- UX Optimisation
- User Activation
44-46 St John Street
London, EC1M 4DF
70 West Madison Street
Chicago, Illinois 60602
Yodel Mobile Data
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Yodel Mobile Info
|App Marketing, App Store Optimization, eCommerce Customer Acquisition, Growth Marketing, Mobile Game User Acquisition, Mobile Marketing, TikTok Marketing, User Acquisition
10 Mobile marketing tips to succeed this holiday season Posted on November 28, 2023
Generative AI: Revolutionising the creative landscape Posted on September 11, 2023 Yodel Mobile What benefits can Generative AI generate for an app business? With Generative AI tools....
App Store Optimization in 2023: What’s new? Posted on June 26, 2023 ...make your keyword optimisations go further, we implement what we call Super-Geo Localisations here at Yodel Mobile.
Your five-step plan to increasing mobile app user retention through UI/UX changes Posted on May 15, 2023 It’s a strategy Yodel Mobile has often adopted with clients seeing a large drop-off between day 1 and 7 of use.
Maximizing your app's potential with personalized marketing: The why, what, and how Posted on December 21, 2022 Yodel Mobile What is dynamic content and why is it important? Dynamic content, in short, is any digital....
How Yodel Mobile & B&Q Increased App Revenue by 40% In this video from APS Berlin, Igor Blinov from Yodel Mobile and Harry Blamire from B&Q discuss how they maximised growth for the B&Q app and drove a 40% increase in revenue with their award-winning keyword optimisation strategy
How Yodel Mobile's App Store Optimization strategy 5x'd B&Q's growth Yodel Mobile’s Rishan Weerakoon and B&Q’s Harry Blamire take us through the challenges of leveraging the power of app stores through a 360-degree approach that isn’t always self-evident or easy to implement
#12: App growth strategy with Mick Rigby, CEO at Yodel Mobile What comes to mind when you think of Silicon Valley startups? Growth strategy? Sustainable app business? In fact, an app growth strategy is the topic on a white board of so many app startups around the world
- 9 App Growth Metrics to Look out for in 2024 What app growth metrics are you using to measure your app’s performance? The App Store and the Google Play Store have in-house metrics to help you on your app growth metric journey, but this won’t...
- Seasonal Retention and Engagement Strategies for Your App The holiday season is almost here. This Black Friday and Cyber Monday, people in the UK are estimated to spend £3 billion on purchases. This is where seasonal retention and engagement app strategies can...
- Maximising Seasonal User Acquisition Campaigns As the holiday season (including Black Friday) creeps ever closer, it’s time for apps to prepare for one of the most lucrative and competitive times of the year. While twinkling lights and festive...
- How to Harness ASO During the Holiday Season The holiday season is nearly upon us. Whether it is Thanksgiving, Halloween, Hanukkah, or Christmas, the end of the year is packed with seasonal celebrations. Whilst it is the perfect time to celebrate...
- Guide: How to Safeguard your App Rebrand It’s not uncommon for businesses to undergo a rebrand throughout the lifespan and evolution of an app. Whether it’s a revamped look and feel, a new brand name, or both, these changes are essential...